The elevator ride up to their New York City office felt surreal. Here I was, dressed casually as always, about to meet with executives from a company generating tens of billions in revenue. Little did I know I was about to uncover a fundamental flaw in their marketing strategy that was causing their sales to […]

Many business owners believe that once their marketing campaigns are set up, they can simply let them run indefinitely without intervention. This couldn’t be further from the truth. Through my experience leading Hawke Media, I’ve witnessed firsthand how this mindset leads to declining performance and wasted marketing budgets. Why “Set It and Forget It” Marketing […]

Starting a new brand or business isn’t about perfection – it’s about action. After years of working with startups and launching products, I’ve learned that many entrepreneurs get stuck in an endless cycle of refinement, missing crucial market opportunities. The real secret to success lies in identifying genuine market needs and moving quickly to address […]

Data privacy is the buzzword of the decade, but is it really about protecting users, or is it just a battle of power among tech giants? As marketers, it is time to look past the headlines and focus on the opportunities hidden within these shifts. The Privacy Debate: Users vs. Corporate Interests When it comes […]

Understanding the AI Ceiling The AI Ceiling represents a pivotal concept in the intersection of technology and human-centric markets. It delineates the boundary where the capabilities of artificial intelligence meet their limits in understanding and replicating the depth of human emotions and connections. This boundary is crucial for leaders in the fields of digital marketing, […]

Marketing becomes effortless when you have a product people genuinely want. This fundamental truth often gets lost in the rush to launch businesses and create marketing campaigns. Having witnessed countless startups and product launches, the distinction between success and failure frequently comes down to this simple principle. The challenge many entrepreneurs face today stems from […]

In the race for growth, too many businesses are hooked on the thrill of acquiring new customers. It’s an addiction that drains resources and stifles long-term success. Here’s the harsh truth: focusing solely on new customers is a losing strategy. The Cost Conundrum Acquiring new customers is expensive. Studies show that it costs five to […]

The foundation of effective marketing rests upon three essential pillars that form what’s known as the marketing tripod. Drawing from my book, The Hawke Method, this framework provides a comprehensive approach to building and maintaining successful marketing strategies. Understanding the Three Marketing Pillars The marketing tripod consists of three interconnected elements that work together to […]

The conventional wisdom about holiday marketing needs a serious reality check. While most businesses frantically increase their advertising budgets during the fourth quarter, this approach fundamentally misunderstands how consumers make purchasing decisions, especially from unfamiliar brands. Through years of analyzing marketing performance data and consumer behavior, I’ve observed a clear pattern: businesses that wait until […]

Marketing isn’t a light switch you can flick on and off at will. This misguided approach to marketing strategy is causing businesses to waste money and miss opportunities for sustainable growth. After years of watching companies stumble with inconsistent marketing efforts, it’s clear that understanding the compound effect of consistent marketing is crucial for business […]