In the world of entrepreneurship, success stories often emerge from the most challenging circumstances. My journey is a testament to this, as I turned adversity into opportunity, transforming a struggling start in real estate during the 2008 economic crises to founding and building a top performance marketing agency. Here’s a look into my journey and […]

Achieving sustained success hinges on finding the perfect balance between scalable strategies and innovative tactics. Discover how businesses can establish a robust foundation for growth while integrating creative approaches to captivate their audience and achieve lasting results.  The Foundation: Scalable and Repeatable Strategies At the core of any successful marketing campaign lies a set of […]

When it comes to fitness and wellness, Erik Huberman, CEO of Hawke Media, knows that having the right tools can make all the difference. As someone who balances the demands of running a leading marketing agency with a commitment to staying healthy and active, Erik has a keen eye for products that truly deliver. His […]

As brand partnerships and celebrity endorsements continue to evolve, the impact of celebrity influencers has shifted dramatically. Today, the role of famous faces in shaping brand narratives and driving consumer engagement is more nuanced and strategic than ever before. Gone are the days when simply slapping a celebrity’s image on a product was enough to […]

In marketing and branding, tapping into what truly drives your customers’ desires is essential. A powerful force behind many purchasing decisions is the concept of aspiration—understanding what your audience dreams of achieving or becoming can be the key to unlocking their loyalty and engagement. Let’s explore how aspiration plays a significant role in consumer behavior […]

One of the biggest mistakes in marketing is the expectation of immediate returns on investment. Many marketers and business owners fall into the habit of asking, “I spent $1,000 today. How much did I make?” This mindset overlooks a crucial aspect of the customer journey: the time it takes for a potential customer to move […]

Ever since marketing was recognized as a discipline, businesses have faced a crucial decision: should they build an in-house marketing team or partner with an agency? This question is at the heart of the first chapter in The Hawke Method, where I delve into the intricacies of modern marketing strategies. Let’s explore the challenges and […]

Welcome to “Erik’s Favorite Things,” a curated collection of products and brands that have made a significant impact on the daily life of Erik Huberman, CEO of Hawke Media. This list showcases some of the most innovative and high-quality companies and their offerings. It’s not just about endorsing products; it’s about sharing the tools and […]

Bombas: Socks I first tried Bombas socks when I needed something comfortable for running errands and workouts. They fit perfectly and didn’t slip, which was a huge relief. Plus, for every pair you buy, they donate a pair. It feels good to support a brand that gives back. Clean Nutraceuticals: Natural Supplements I found Clean […]