Marketing isn’t a light switch you can flick on and off at will. This misguided approach to marketing strategy is causing businesses to waste money and miss opportunities for sustainable growth. After years of watching companies stumble with inconsistent marketing efforts, it’s clear that understanding the compound effect of consistent marketing is crucial for business […]

The rise of artificial intelligence has sparked intense debates about job security across industries, but the reality for marketers is more nuanced than many realize. As someone deeply embedded in the marketing world, I’ve observed firsthand how AI is reshaping our profession – not by replacing us, but by amplifying our capabilities. Let’s be honest: […]

In the world of e-commerce, acquiring customers is just the beginning. The real challenge lies in nurturing relationships and encouraging repeat business. Many businesses focus solely on attracting new customers, overlooking the goldmine of potential revenue from existing ones. This oversight can lead to significant losses, with some estimates suggesting that up to 80% of […]

As a marketer or founder, I’ve noticed a common pitfall that many of us fall into when developing our marketing strategies. It’s a mistake that can significantly impact the effectiveness of our campaigns and our ability to grow our businesses. The issue? Failing to grasp the concept of the purchase cycle, also known as the […]

Running a marketing agency like Hawke Media isn’t your typical 9-to-5—it’s a constant, demanding grind that requires you to be at the top of your game every single day. Whether it’s optimizing my workday, staying energized, or cutting through distractions, having the right tools in my corner is essential. This month, my top picks are […]

  The holiday season is coming fast, and if you’re not prepared for Black Friday and Cyber Monday (BFCM) yet, you’re already playing catch-up. For brands, these moments define the year. The truth is, success during BFCM isn’t just about slashing prices and hoping for sales—it’s about having the right strategy and the right tools […]

In a world where AI is rapidly evolving, we face a stark choice: cling to outdated fears or embrace its transformative promise. I stand firmly with those who see AI not as a threat, but as a powerful catalyst for positive change, driving a new era of human progress and economic prosperity. This perspective is […]

In the world of entrepreneurship, success stories often emerge from the most challenging circumstances. My journey is a testament to this, as I turned adversity into opportunity, transforming a struggling start in real estate during the 2008 economic crises to founding and building a top performance marketing agency. Here’s a look into my journey and […]

Achieving sustained success hinges on finding the perfect balance between scalable strategies and innovative tactics. Discover how businesses can establish a robust foundation for growth while integrating creative approaches to captivate their audience and achieve lasting results.  The Foundation: Scalable and Repeatable Strategies At the core of any successful marketing campaign lies a set of […]