The Early Days: Meeting Clients Face-to-Face In the early days of Hawke Media, I spent most of my time meeting potential clients face-to-face. Not because I had to, but because I wanted to understand exactly what made them tick—what they needed, what they hated about agencies, and what would actually make them trust a partner. […]

The elevator ride up to their New York City office felt surreal. Here I was, dressed casually as always, about to meet with executives from a company generating tens of billions in revenue. Little did I know I was about to uncover a fundamental flaw in their marketing strategy that was causing their sales to […]

Many business owners believe that once their marketing campaigns are set up, they can simply let them run indefinitely without intervention. This couldn’t be further from the truth. Through my experience leading Hawke Media, I’ve witnessed firsthand how this mindset leads to declining performance and wasted marketing budgets. Why “Set It and Forget It” Marketing […]

Understanding the AI Ceiling The AI Ceiling represents a pivotal concept in the intersection of technology and human-centric markets. It delineates the boundary where the capabilities of artificial intelligence meet their limits in understanding and replicating the depth of human emotions and connections. This boundary is crucial for leaders in the fields of digital marketing, […]

Marketing becomes effortless when you have a product people genuinely want. This fundamental truth often gets lost in the rush to launch businesses and create marketing campaigns. Having witnessed countless startups and product launches, the distinction between success and failure frequently comes down to this simple principle. The challenge many entrepreneurs face today stems from […]

The foundation of effective marketing rests upon three essential pillars that form what’s known as the marketing tripod. Drawing from my book, The Hawke Method, this framework provides a comprehensive approach to building and maintaining successful marketing strategies. Understanding the Three Marketing Pillars The marketing tripod consists of three interconnected elements that work together to […]

The conventional wisdom about holiday marketing needs a serious reality check. While most businesses frantically increase their advertising budgets during the fourth quarter, this approach fundamentally misunderstands how consumers make purchasing decisions, especially from unfamiliar brands. Through years of analyzing marketing performance data and consumer behavior, I’ve observed a clear pattern: businesses that wait until […]

The rise of artificial intelligence has sparked intense debates about job security across industries, but the reality for marketers is more nuanced than many realize. As someone deeply embedded in the marketing world, I’ve observed firsthand how AI is reshaping our profession – not by replacing us, but by amplifying our capabilities. Let’s be honest: […]

In the world of e-commerce, acquiring customers is just the beginning. The real challenge lies in nurturing relationships and encouraging repeat business. Many businesses focus solely on attracting new customers, overlooking the goldmine of potential revenue from existing ones. This oversight can lead to significant losses, with some estimates suggesting that up to 80% of […]