Marketing isn’t a light switch you can flick on and off at will. This misguided approach to marketing strategy is causing businesses to waste money and miss opportunities for sustainable growth. After years of watching companies stumble with inconsistent marketing efforts, it’s clear that understanding the compound effect of consistent marketing is crucial for business […]

The rise of artificial intelligence has sparked intense debates about job security across industries, but the reality for marketers is more nuanced than many realize. As someone deeply embedded in the marketing world, I’ve observed firsthand how AI is reshaping our profession – not by replacing us, but by amplifying our capabilities. Let’s be honest: […]

As a marketer or founder, I’ve noticed a common pitfall that many of us fall into when developing our marketing strategies. It’s a mistake that can significantly impact the effectiveness of our campaigns and our ability to grow our businesses. The issue? Failing to grasp the concept of the purchase cycle, also known as the […]