The holiday season is coming fast, and if you’re not prepared for Black Friday and Cyber Monday (BFCM) yet, you’re already playing catch-up. For brands, these moments define the year. The truth is, success during BFCM isn’t just about slashing prices and hoping for sales—it’s about having the right strategy and the right tools […]

In this episode of HawkeTalk, I sat down with comedy legends Cedric the Entertainer and Anthony Anderson to dive into their careers, friendship, and their unexpected leap into the world of barbecue. What started as a lighthearted conversation quickly turned into a powerful lesson in resilience, passion, and relentless hustle. From Small Towns to Big […]

In a world where AI is rapidly evolving, we face a stark choice: cling to outdated fears or embrace its transformative promise. I stand firmly with those who see AI not as a threat, but as a powerful catalyst for positive change, driving a new era of human progress and economic prosperity. This perspective is […]

In the world of entrepreneurship, success stories often emerge from the most challenging circumstances. My journey is a testament to this, as I turned adversity into opportunity, transforming a struggling start in real estate during the 2008 economic crises to founding and building a top performance marketing agency. Here’s a look into my journey and […]

Achieving sustained success hinges on finding the perfect balance between scalable strategies and innovative tactics. Discover how businesses can establish a robust foundation for growth while integrating creative approaches to captivate their audience and achieve lasting results.  The Foundation: Scalable and Repeatable Strategies At the core of any successful marketing campaign lies a set of […]

When it comes to fitness and wellness, Erik Huberman, CEO of Hawke Media, knows that having the right tools can make all the difference. As someone who balances the demands of running a leading marketing agency with a commitment to staying healthy and active, Erik has a keen eye for products that truly deliver. His […]

As brand partnerships and celebrity endorsements continue to evolve, the impact of celebrity influencers has shifted dramatically. Today, the role of famous faces in shaping brand narratives and driving consumer engagement is more nuanced and strategic than ever before. Gone are the days when simply slapping a celebrity’s image on a product was enough to […]

In marketing and branding, tapping into what truly drives your customers’ desires is essential. A powerful force behind many purchasing decisions is the concept of aspiration—understanding what your audience dreams of achieving or becoming can be the key to unlocking their loyalty and engagement. Let’s explore how aspiration plays a significant role in consumer behavior […]

One of the biggest mistakes in marketing is the expectation of immediate returns on investment. Many marketers and business owners fall into the habit of asking, “I spent $1,000 today. How much did I make?” This mindset overlooks a crucial aspect of the customer journey: the time it takes for a potential customer to move […]