As a marketer or founder, I’ve noticed a common pitfall that many of us fall into when developing our marketing strategies. It’s a mistake that can significantly impact the effectiveness of our campaigns and our ability to grow our businesses. The issue? Failing to grasp the concept of the purchase cycle, also known as the […]

In a world where AI is rapidly evolving, we face a stark choice: cling to outdated fears or embrace its transformative promise. I stand firmly with those who see AI not as a threat, but as a powerful catalyst for positive change, driving a new era of human progress and economic prosperity. This perspective is […]

In the world of entrepreneurship, success stories often emerge from the most challenging circumstances. My journey is a testament to this, as I turned adversity into opportunity, transforming a struggling start in real estate during the 2008 economic crises to founding and building a top performance marketing agency. Here’s a look into my journey and […]

Achieving sustained success hinges on finding the perfect balance between scalable strategies and innovative tactics. Discover how businesses can establish a robust foundation for growth while integrating creative approaches to captivate their audience and achieve lasting results.  The Foundation: Scalable and Repeatable Strategies At the core of any successful marketing campaign lies a set of […]

Ever since marketing was recognized as a discipline, businesses have faced a crucial decision: should they build an in-house marketing team or partner with an agency? This question is at the heart of the first chapter in The Hawke Method, where I delve into the intricacies of modern marketing strategies. Let’s explore the challenges and […]