Running a marketing agency like Hawke Media isn’t your typical 9-to-5—it’s a constant, demanding grind that requires you to be at the top of your game every single day. Whether it’s optimizing my workday, staying energized, or cutting through distractions, having the right tools in my corner is essential. This month, my top picks are all about maximizing productivity—so you can stay sharp, focused, and always one step ahead.
Maropost
As one of our trusted partners at Hawke Media, Maropost stands out for its unified approach to email, SMS, and customer journey automation. I’ve always been drawn to solutions that simplify complexity, and Maropost does just that—streamlining omnichannel marketing efforts while ensuring seamless customer experiences. Whether you’re a seasoned marketer or a small business owner, this tool gives you the edge to get more done with less effort. Who doesn’t want that?
The 12-Hour Walk by Colin O’Brady
Growth doesn’t happen in your comfort zone. Colin O’Brady’s The 12-Hour Walk challenges you to push beyond your limits, not just physically, but mentally. It’s more than just about getting uncomfortable—it’s about rewiring how you think about limits and potential. If you’re looking for a reset or need to break through your own barriers, this book will make you rethink what’s possible.
Huberman Lab Podcast
There’s no shortage of noise out there, but Huberman Lab stands out for its practical, science-backed insights. Dr. Andrew Huberman breaks down complex neuroscience into actionable advice that helps you optimize performance, whether it’s improving focus, increasing productivity, or getting better sleep. For me, it’s like a cheat code for your brain—and who wouldn’t want that advantage?
The Hawke Method by Erik Huberman
Alright, I had to throw my own book in the mix. But seriously, The Hawke Method is the foundation of how we’ve helped scale over 5,000 brands effectively. It breaks down the “Marketing Tripod”—Awareness, Nurturing, and Trust—into actionable steps you can apply to your business today. This book takes years of hands-on experience and simplifies it into strategies that drive growth. If scaling your business is on the agenda, you’re going to want this on your shelf.
Hawke.AI
When I say data-driven marketing is the future, Hawke.AI is exactly what I’m talking about. This tool processes data from over 8,000 brands and $500 million in media spend to optimize campaigns in real-time. But more than that, it shows you where the industry is headed so you can make smart, informed decisions without any guesswork. Think of it as your GPS for marketing growth—cutting-edge, clear, and always a step ahead.
Hydrant
It’s easy to forget the basics, like staying hydrated, but I’ve learned it can really make or break your day. Hydrant is my go-to for a quick fix. These electrolyte sticks are simple—just mix with water and you’re good to go. It keeps me feeling sharp and energized, even when things get hectic. Sometimes it’s the small habits that really keep you on track.
Productive.io
Managing multiple projects isn’t just a skill—it’s a necessity. Productive.io helps us stay organized at Hawke Media, from managing campaigns to tracking client deliverables. It’s streamlined, intuitive, and keeps everyone on the same page. It’s one of those tools that makes day-to-day operations smoother, so we can focus on driving results rather than getting bogged down in logistics.
Apollo Neuro
We all have those moments when stress creeps in and throws us off. For me, Apollo Neuro has been a game-changer. It’s this wearable that uses touch therapy to promote calm and focus, especially during those long stretches of back-to-back meetings. It’s like a subtle reset for your brain that lets you stay in control, no matter how hectic things get.
Rise Protein Bar
Busy days require fuel, and Rise Protein Bars are my go-to for a quick, clean energy boost—no sugar crash involved. Packed with simple ingredients, these bars give me the fuel I need to power through back-to-back meetings or squeezing in a workout. They’re perfect when I’m on the go and need to stay sharp.
Snooz
Let’s talk about sleep. It’s the one thing most people overlook when thinking about productivity, but it’s absolutely critical. The Snooz white noise machine is a game-changer when it comes to getting a good night’s sleep. It drowns out distractions, helping me recharge so I can perform at my best the next day. If you’re not prioritizing your sleep, start now—trust me, your productivity will thank you.
Wrapping It Up
Being a CEO is a constant balancing act. There’s always another challenge on the horizon, another goal to hit. Over the years, I’ve learned that it’s not just about working harder; it’s about being intentional with your time, energy, and resources. It’s about finding the tools, habits, and systems that keep you efficient and focused on what matters most. Efficiency isn’t about doing more—it’s about doing what counts. And when you have the right support systems in place, you’re not just surviving the chaos—you’re thriving in it.